Blog Archive

As we return to Houston for another Offshore Technology Conference, I’m looking forward to hearing about the new technology advancements our industry has made in the past 12 months - something I’m particularly passionate about in my career.

With the 50th Offshore Technology Conference (OTC) Houston fast approaching, I was looking back to the changes we’ve made to our booth in recent years.

Long gone are the days when you simply plonked down some branding, equipment and brochures – and expected everyone to flock to them with great excitement.  Perhaps I’ve simplified that (or not in some cases!) but what I’m trying to say is….organising a trade show presence requires substantial thought, planning and execution.  And a darn good team behind you.