Lindsey Plank*, North America Marketing Manager, Expro
As an events manager with over 60 trade shows under my belt across the globe, I live by the mantra ‘fail to plan, plan to fail.’
The extraordinary amount of planning required to deliver a value-adding event is testament to a team’s organisational skills. Work starts more than a year in advance and everything from budgeting, stand design, products and technology, and integrated communications campaigns must be planned accordingly to leverage the company’s presence and investment in a show.
Expro has a set of seven core behaviours that are an integral part of the company culture which employees are encouraged to live and work by.
As I embraced the core behaviours at work, I found myself exporting them to any task and considering them when preparing for shows in the US, Europe and further afield. These behaviours now serve to remind me of key points to consider when exhibiting:
Remember, your stand will ultimately make or break the first impression a potential client has of your company and its people – use this opportunity to showcase the culture of your company!
*Lindsey Plank, first on the left in photograph
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